![dialling in to the basic user journey. There's an old rotary dial phone on a desk with a computer screen in the background.](https://blog.learningtoo.eu/wp-content/uploads/2023/04/buj-10-anniversary-dial.png)
Reading Time: 10 minutes My Basic User Journey (BUJ) content tool guides our design thinking of digital information and flow between our user and our business. Is it still useful today?
Reading Time: 10 minutes My Basic User Journey (BUJ) content tool guides our design thinking of digital information and flow between our user and our business. Is it still useful today?
Reading Time: 6 minutes There’s an example storyboard in Preece, Rogers, Sharp’s (2015) Interaction textbook that held my attention. In less than a moment I recognised it is a very poor example. Sure, it is intentionally simple and it is also unintentionally of poor quality. It exemplifies why UX design can fail to reach the levels of delight we […]