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Category: delightful UX

Inclusive customer first strategy

August 6, 2025September 6, 2025
word cloud for this article

Reading Time: 2 minutes Customer first strategies aim to delight people so inclusive design is our priority. Accessible products improve usability, and inclusion offers delight.

Posted in Content strategy, delightful UX, pat godfrey

Misunderstanding Inclusive Content Strategy

September 10, 2024September 10, 2024
office worker using Braille device and finding barrier in some content

Reading Time: 2 minutes Designers who believe inclusive content is “over-empathising” don’t understand the problem. We’re designing for all abilities and not a disability.

Posted in A11y, Content strategy, delightful UX, Universal Design

A diet of discrimination

March 9, 2024March 9, 2024
a Burger King plant-based whopper with the page title across the image

Reading Time: 6 minutes Carnivores, pescatarians, vegetarians, and vegans are offered very different experiences from omnivores in cafes and restaurants. It’s equal to discrimination.

Posted in A11y, delightful UX, pat godfrey, Personas, Universal Design

Inclusion with content

March 2, 2024August 5, 2025
typed words reading as inclusion with words with the word words scrubbed out and handwritten over with content

Reading Time: 10 minutes Create inclusive content that shifts our user experience (UX) beyond accessibility. Try replacing ableist and vague content to add inclusion and precision.

Posted in A11y, Content strategy, delightful UX, pat godfrey, UI, Universal Design

An inclusive price update

April 1, 2023January 25, 2025
people fighting at the door to a stores sales with the text reading as an inclusive price update

Reading Time: 5 minutes Content design is an empathetic UI and UX craft. Presenting a price reduction from $y to $x needs work with inclusive HTML and CSS. It’s not all done in Figma.

Posted in A11y, Content strategy, delightful UX, pat godfrey, UI, Universal DesignTagged a11y, content design, ui, ux, writing

Primary to tertiary button hierarchies

December 1, 2022
scribbled design notes and doodles around a primary, secondary, and tertiary interaction array of 3 buttons arranged in a row

Reading Time: 8 minutes Arrays of Primary, Secondary, and Tertiary interactions are a familiar pattern. Does their content, taxonomic, and visual design assist or compound our experience?

Posted in A11y, Content strategy, delightful UX, information architecture, pat godfrey, UI, Universal Design

Including emphasis

November 11, 2022November 12, 2022
emphasis shouted from a megaphone

Reading Time: 5 minutes HTML offers a choice of emphasis for individual words and blocks of content. Let’s create an inclusive experience of emphasis beyond using an em tag.

Posted in A11y, Content strategy, delightful UX, pat godfrey, Universal Design

Inclusive nested list nomenclature

November 2, 2022January 25, 2025
inclusive nested list nomenclature

Reading Time: 7 minutes The native HTML list nomenclature and a lack of punctuation are a barrier to some of our readers. A little CSS and JavaScript improves the inclusive experience.

Posted in A11y, Content strategy, delightful UX, pat godfrey, Universal Design

Fun image erections

October 27, 2022November 1, 2022
Fun image erections with the subject poster image shown erected and stood tri-folded folded

Reading Time: 4 minutes Browsing my favourite YouTube channels, I found an ideal lunchtime project. Online Tutorials featured a snatty CSS image erection effect. It made me think of a 4-fold flyer I created for an art show. It was ideal to play with.

Posted in delightful UX, pat godfrey, Universal Design, wireframing

Pffft to embedding PDF inside HTML

October 24, 2022October 26, 2022
a censored pdf cartoon character behind a gaol door labelled iframe

Reading Time: 5 minutes Why embed a PDF inside our HTML? Isn’t it odd? Our digital medium is HTML. It’s a wonderful space offering accessibility, beauty, inclusion, and versatility.

Posted in A11y, Content strategy, delightful UX, pat godfrey, Personas, Universal Design

An elephantine dislike for off-the-shelf CMS

October 20, 2022January 26, 2025
the fable of the elephant labelled div and the blind people searching for its identity

Reading Time: 4 minutes I dislike off-the-shelf content management systems (CMS). They allow anyone to publish content to the Web. That’s fantastic! If only you would deploy them accessibly!

Posted in A11y, Content strategy, delightful UX, pat godfrey, Universal Design

Divided over slashes

October 14, 2022October 26, 2022
divided over slashes

Reading Time: 6 minutes We should stop writing the “and/or” conjunction. Its visual meaning is ambiguous and the audible experience is horrible when announced as, “and slash or”. We can design an improved experience.

Posted in A11y, Content strategy, delightful UX, pat godfrey, Universal Design

Readability testing with ice cream

October 14, 2022October 26, 2022
ice cream readability and a child delighting when eating an ice cream cone

Reading Time: 2 minutes When specialised vocabulary exceeds a readability score of Grade 8, then replace it with something that doesn’t. I found the ideal phrase is, “ice cream”.

Posted in A11y, Content strategy, delightful UX, pat godfrey, UI, Universal Design

Golden Bullets

June 12, 2021October 26, 2022
Wanted - golden bullets western poster

Reading Time: 4 minutes Demonstrating an improved and inclusive UX of lists for visual and non-visual readers

Posted in A11y, Content strategy, delightful UX, pat godfrey, Universal Design

Happy Writing

April 23, 2021October 26, 2022
happy face writing happy

Reading Time: 2 minutes Replace your brand’s negativity with positivity. Words and phrases are as important to our users’ mood as your graphics. Happy writing!

Posted in A11y, Content strategy, delightful UX, pat godfrey, Universal Design

The ‘One day’ Award – Shortlist 2021

March 15, 2021October 26, 2022
ableism - One Day Award nominations 2021

Reading Time: < 1 minutes One Day everyone will know when their best visual design decision results in a poor content experience. In the meantime, let’s lament the loss of common sense.

Posted in A11y, Content strategy, delightful UX, pat godfrey, Universal Design, UX

There’s a code for the multiplication symbol: xxx-ing use it!

February 18, 2021October 26, 2022

Reading Time: 2 minutes Listen to or watch any smartphone review this year and there’s an energetic reference to the camera’s zoom. “7 to 12 x”. X?

Posted in A11y, Content strategy, delightful UX, pat godfrey

An Edge of Dark Revenue Patterns

January 12, 2021October 26, 2022
an edge of dark revenue patterns

Reading Time: 4 minutes Microsoft Edge exemplifies a dark pattern designed to make revenue. Is it only a scam?

Posted in A11y, Content strategy, delightful UX, Universal Design, UX

Dog Poo is Accessible Too

January 10, 2021October 26, 2022
dog poop is accessible too

Reading Time: < 1 minutes Just because it is accessible does not mean it is inclusive. Dog Poo is Accessible – you don’t want to wade thru it.

Posted in A11y, delightful UX, pat godfrey, UI, UX

Inclusive 3D and Animated Effects?

January 9, 2021October 26, 2022

Reading Time: 5 minutes Investigating the implementation of the prefers-reduced-motion setting for vestibular disorders

Posted in A11y, Content strategy, delightful UX, UI, Universal Design

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About This Blog

I love learning. I love teaching and mentoring too because I get to learn from others. We all experience learning. It’s what makes life and our user experiences (UX) interesting, engaging and delightful. Explore my student blog. Agree with or challenge me. Experience Learning Too!

Recent Posts

  • Condensed fonts of yore September 9, 2025
  • Inclusive customer first strategy August 6, 2025
  • New CodePen distractions January 8, 2025
  • Writing out success November 28, 2024
  • Unlock the power of inclusive avatars November 11, 2024

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Website: www.learningtoo.eu

Call: +353 (0)89 4668861

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Site Contents

  • Blog
  • MSc UXD
    • Module 1 – Bank App
    • Module 2 – Shopping App
    • Module 3 – IPS App
    • Module 4. Graphic a11y
      • 4.1. A new topic and direction
      • 4.2. The DOM, Styles, and Functions of digital experience
      • 4.3. Hiding Content
        • 4.3.1. Tabbed Content
        • 4.3.2. Carousel Content
      • 4.4. Forms
        • 4.4.1. Search Form
      • 4.5. The experience of cartoon images
    • 5. Speculative UX
    • IVIS
      • IVIS Reviews
        • Audi IVIS (MMI 3G+) Reviews
        • Range Rover IVIS (InControl) Reviews
        • Honda Motorcycle IVIS
      • Driver Distraction
      • Emerging IVIS Designs
  • About
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